BWI Africa Communication and Campaigns Network is effective

Twenty-two delegates from selected BWI African affiliates attended a Communications and Campaigns Training workshop in Maputo Mozambique from 12th to 14th September 2016.


The workshop intends to draw an inventory and assessment of the communications and campaigns skills, capacities, needs, facilities, and infrastructure of select BWI affiliates, document BWI affiliates’ media platforms, set up BWI Global Communicators-Campaigner Network, develop a coordination protocol for BWI communicators and campaigners and allow participants to share experiences and lessons in media and campaigning.

Dr Adolfo Zunguze, guest speaker from CONSILMO Mozambique, presented Communication between the union and the employer with a case study of Mozambique, which introduced Labour Law [8/98] in 1998. This law gave the dignity and protection of labour, freedom of association and freedom of trade unions to organize and the right to strike.

Tos Q. Anonuevo, the BWI Education Secretary, introduced the delegates to BWI and the Building Regional Capacity Project on communications and campaign as well as an overview of the BWI Global Communications and Campaigns across the globe.

The Global Communications and Campaign project has produced some measurable results such as Joint Labour Inspection Agreement between BWI and FIFA after 8 years of negotiation.

The BWI Regional Campaign and Policy Officer for Africa and Middle East Region, Cde Abdoul K. Ouedraogo gave an overview of the BWI Regional Communications and Campaign chronicling notable achievements for 2016 such as engagement of Chinese multinationals, highlighting migrant workers issues in the MENA sub region, better health and safety conditions, strengthening trade union organization and recognition of trade union rights. Women and youths have been empowered for effective participation in trade unions structures and actions.

Delegates were imparted with a deeper and practical understanding of creating clear, precise, concrete and simple campaign messages tackling issues including women and youth participation, health and safety and privatization as group exercises.

The final products of the group exercises on developing campaign messages and communication strategy were critiqued and developed. Delegates have been urged to observe copyright issues when incorporating imagery from other sources into their campaigns to avoid litigation for copyright infringements.

Social media training covered basics of photography, photo editing, Facebook page creation and managing as well as blogging and signing BWI campaigns on the global website to fully equip participants for effective and efficient management of affiliates’ social media presence.

Participants adopted the following recommendations on Campaign and Communication to be submitted to the Regional Conference for wider communication and campaigns of BWI affiliates in Africa;

  • That BWI affiliates in Africa and Meddle East adopt Communications and Campaigns as important tools for organising, bargaining and influencing policy
  • Support the African Communicators and Campaigners Network for effective contribution to the BWI Global Communication and Campaign actions
  • Use Communications and campaign to strengthen visibility of BWI and affiliates in Africa and globally.
  • Allocate resources for trainings in Communications and campaigns at regional, sub-regional, national and union level.
  • Assist in the provision of technical expertise in Communications and campaigns to affiliates.

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